XBOne Microsoft applies for patent on TV achievements

Martok

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Xbox One maker calls dibs on technique to encourage viewership of shows and ads

Xbox One is intended to combine users' gaming and TV watching in a single device, but Microsoft's plan to merge the two goes beyond sticking them in the same plastic casing. Last November, the company applied for a patent on an Xbox 360-like achievements system for watching TV.

"Television viewing tends to be a passive experience for a viewer, without many opportunities for the viewer to engage or have interactive experiences with the presented content," the application states. "To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content."

Two examples given include doling out achievements for watching a single event like the Super Bowl, or for watching an entire series of a single show.

"Additionally, by tying the awards and achievements to particular items of video or advertising content, viewers may be encouraged to increase their viewership of the content, thus increasing advertising opportunities," according to the application.

Microsoft also envisioned using the Kinect motion-sensing camera in tandem with this system. For example, achievements may be tied to viewers performing specific actions while they watch a show. The system can make sure the user is simply in the room while it plays, or it can tell the user to hold up a specific product. The camera would then scan the item held up and reward the user with an achievement.

The patent application details a variety of possible rewards, including points for a GamerScore-like tally that is viewable by other users, new clothes and props for an avatar, virtual money for a game, or even physical rewards.

Source: gamesindustry


Can they really patent this? GetGlue were there first, though that is up to users to register what they are watching.


Here's some ideas for awards that they could give:

The Soggy Cushion - watching TV for 24 hours straight without leaving your seat
Lothario - making out with 3 different women in front of the TV within 7 days
Green Fingers - picking your nose whilst watching the TV
 

Slaine

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And just when you thought Achievements/Trophies couldnt get any dumber.
 

ColSonders

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I wonder what sort of achievements they could have for watching midget porn.
 

yinkin

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Good to see MS setting the bar especially low with this, love the idea of getting achievements for looking at adverts, tropy whoring just reached a new low, just when you thought Terminator salvation and Hannah Montana were the low points. I wonder if they will use the Kinect spycam to enforce it, to make sure you dont set content running and then sneak out.
 

Dogstar

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Look will you leave Terminator Salvation out of this? I had to play the game for all those Gold trophies. I paid my dues!! ;)
 

Slaine

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Look will you leave Terminator Salvation out of this? I had to play the game for all those Gold trophies. I paid my dues!! ;)
Who hasnt though? I played mine on the 360.:oops:
 

TalllPaul

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*Ping* You watched all Red Shoe Diaries reruns.
 

Jkrohn1

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*ping* Gunslinger Achievement Unlocked (You just watched a western here's a link to RDR on the Marketplace) lol if there is I can see adverts like this all over.
 

TalllPaul

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lol Imagine if it could detect people eating crisps and drinking, all those Mountain Dew and Doritos ads :P
 
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